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fangke/server/tracker/api/visitors.py
T
浅念 59de51c062 feat: 来源归因规则引擎(渠道/AI/搜索词/诚实状态/历史重算)
- constants 规则库 v1:AI/引擎/社交域名表、搜索词参数白名单、付费点击参数、
  应用内 UA 标记、CHANNELS 枚举;page_view 白名单开 nav_type/prerendering
- services/attribution.classify 纯函数:付费>AI>引擎>社交>referral 分层,
  UTM 证据叠加(combined/conflict/label_only),应用内 UA 叠加/兜底,
  引擎 TLD 国家 variant,搜索词白名单提取(Google 恒空不虚构)
- SourceClassification 派生表(迁移 0004):first_touch/session_entry 双 scope,
  rule_version 可追溯
- ingest 增量 best-effort:首访客/新会话时分类落库(savepoint+静默,
  失败不影响采集);validation 对 page_view referrer 完整 URL 参数清洗+截500
- recompute_attribution 命令:全量/按站幂等重算
- API:访客列表归因五字段+channel 筛选、详情 attribution 块(含最近5会话入口)、
  dashboard channels 聚合(sources 原口径保留);TS VisitorListParams 加 channel
- 测试 97 → 124(引擎20 + 集成/接口7)

Co-Authored-By: Claude Code <noreply@anthropic.com>
2026-09-16 17:03:15 +08:00

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"""访客列表/详情/跨天时间线/单会话接口(管理台)。
M1 单组织多站点:访客列表支持 ?site= 可选过滤(缺省聚合全部站点),行内随带站点归属
(site_id/site_name)——多站点下分辨访客来自哪个站;访客数据本身已按站点隔离。
访客列表查询按 (site,-last_seen_at) 索引逐站扫描或全表 order_by——M1 规模(万级访客)可接受,
量级上来后按站点分片即可(索引已就位)。
"""
from datetime import datetime, time, timedelta
from django.db.models import Count, OuterRef, Q, Subquery, Sum
from django.utils import timezone
from rest_framework.response import Response
from rest_framework.views import APIView
from tracker.api.envelope import EnvelopeMixin, ok
from tracker.models import Event, RawBatch, Site, SourceClassification, VisitSession, Visitor
PAGE_SIZE = 20
RAW_PAGE_SIZE = 10 # 原始批次 body 较大,页小一些
TIMELINE_DEFAULT_DAYS = 30
TIMELINE_MAX_DAYS = 90
TIMELINE_MAX_EVENTS = 1000
ONLINE_WINDOW = timedelta(minutes=5) # 与 dashboard active_now 同口径
ATTR_SESSION_ENTRIES = 5 # 详情页归因块带出的最近会话入口分类数
def _source(referrer_domain, utm):
"""来源三级兜底:referrer_domain → utm.utm_source → 直接访问(访客档案/会话共用)。"""
return referrer_domain or (utm or {}).get("utm_source") or "直接访问"
def _iso(dt):
"""输出给前端的时间统一按当前时区(上海)序列化:USE_TZ=True 下 isoformat() 是 UTC
("+00:00"),前端切串直显会与 Dashboard 的上海自然日口径同屏矛盾(差 8 小时)。"""
return timezone.localtime(dt).isoformat() if dt else None
def _row(visitor, last_session, online_cutoff, ft=None):
"""列表/详情共用行字段。last_source 依赖最近会话(由调用方批量取好传入,防 N+1)。
channel 等归因五字段来自该访客 first_touch 分类(无分类行 → 空串,前端回落 first_source 展示)。"""
return {
"visitor_id": visitor.visitor_id,
# 站点归属:visitor.site 需随行 select_related("site"),否则逐行多一条查询
"site_id": visitor.site.site_id, "site_name": visitor.site.name,
"country": visitor.country, "province": visitor.province, "city": visitor.city,
"device_type": visitor.device_type, "os": visitor.os,
"browser": visitor.browser, "language": visitor.language,
"first_seen_at": _iso(visitor.first_seen_at),
"last_seen_at": _iso(visitor.last_seen_at),
"visit_count": visitor.visit_count, "active_days": visitor.active_days,
"session_count": visitor.session_count,
"total_stay_ms": visitor.total_stay_ms or 0, # 无会话时 Sum 为 None → 0
"first_source": _source(visitor.first_referrer_domain, visitor.first_utm),
"last_source": _source(last_session.referrer_domain, last_session.utm)
if last_session else "直接访问", # 无会话访客(仅采集异常场景)
"channel": ft.channel if ft else "",
"platform": ft.platform if ft else "",
"variant": ft.variant if ft else "",
"search_term": ft.search_term if ft else "",
"resolution": ft.resolution if ft else "",
"online": visitor.last_seen_at > online_cutoff, # Python 侧比对(last_seen_at 已随行取出)
}
def _classification(sc, with_session=False):
"""SourceClassification → API dict(详情归因块用,含证据可信度与规则版本)。"""
if not sc:
return None
d = {"channel": sc.channel, "platform": sc.platform, "variant": sc.variant,
"search_term": sc.search_term, "evidence_kind": sc.evidence_kind,
"resolution": sc.resolution, "detail": sc.detail or {},
"rule_version": sc.rule_version, "computed_at": _iso(sc.computed_at)}
if with_session:
d["session_id"] = sc.session.session_id if sc.session_id else None
return d
def _session_summary(s):
# duration_ms 仅内部字段不展示——前端时长一律用 stay_ms(有效停留口径)
return {"session_id": s.session_id,
"started_at": _iso(s.started_at), "ended_at": _iso(s.ended_at),
"referrer_domain": s.referrer_domain, "utm": s.utm,
"landing_path": s.landing_path, "event_count": s.event_count,
"stay_ms": s.stay_ms}
def _annotate(qs):
"""会话数/有效停留/最近会话标记一次注解到位。
last_source 不逐行 sessions.order_by("-started_at").first()(页大小 20 即 N+1):
先用相关子查询把每个访客最近会话的 pk 标到行上(走 (visitor,-started_at) 索引),
分页后一次 IN 查询取回整页会话——全程只多 2 条 SQL。
"""
latest = (VisitSession.objects.filter(visitor=OuterRef("pk"))
.order_by("-started_at", "-pk")) # -pk 平局次序跨请求稳定
return qs.annotate(
session_count=Count("sessions"),
total_stay_ms=Sum("sessions__stay_ms"), # 有效停留口径(非 duration_ms)
latest_session_pk=Subquery(latest.values("pk")[:1]),
)
def _page_visitors(qs, request):
"""过滤 + 分页 + 批量取最近会话,返回 (rows, total, page)。"""
p = request.query_params
if p.get("show_bot") != "1": # 默认排除爬虫;show_bot=1 才包含
qs = qs.filter(is_bot=False)
if p.get("country"):
qs = qs.filter(country=p["country"])
if p.get("device_type"):
qs = qs.filter(device_type=p["device_type"])
if p.get("online") == "1":
qs = qs.filter(last_seen_at__gt=timezone.now() - ONLINE_WINDOW)
if p.get("is_new") == "1": # first_seen_at 落在今天(USE_TZ 下 __date 按当前时区取日期)
qs = qs.filter(first_seen_at__date=timezone.localdate())
if p.get("search"):
q = p["search"]
qs = qs.filter(Q(visitor_id__istartswith=q) | Q(last_ip__istartswith=q))
if p.get("channel"):
# 渠道筛选(值=CHANNELS 枚举):按 first_touch 分类内连接过滤。
# distinct 防御分类表脏重复行(无唯一约束,并发极端下可能同键两行)撑大 count。
qs = qs.filter(source_classifications__scope="first_touch",
source_classifications__channel=p["channel"]).distinct()
date_from = _parse_date(p.get("date_from"))
date_to = _parse_date(p.get("date_to"))
if date_from:
qs = qs.filter(last_seen_at__date__gte=date_from)
if date_to:
qs = qs.filter(last_seen_at__date__lte=date_to)
total = qs.count() # 注解前 count:不必为计数做会话表 join
try:
page = int(p.get("page", 1))
except (TypeError, ValueError):
page = 1
page = max(1, page)
page_qs = _annotate(qs).select_related("site").order_by("-last_seen_at", "-pk")
visitors = list(page_qs[(page - 1) * PAGE_SIZE: page * PAGE_SIZE])
latest = {s.pk: s for s in VisitSession.objects.filter(
pk__in=[v.latest_session_pk for v in visitors if v.latest_session_pk])}
# 归因字段批量取:整页一次 IN 查询(同 latest 的做法),不做 select_related N+1
fts = {sc.visitor_id: sc for sc in SourceClassification.objects.filter(
visitor__in=[v.pk for v in visitors], scope="first_touch")}
cutoff = timezone.now() - ONLINE_WINDOW
rows = [_row(v, latest.get(v.latest_session_pk), cutoff, fts.get(v.pk))
for v in visitors]
return rows, total, page
def _parse_date(raw):
"""YYYY-MM-DD 宽松解析:非法/缺失返回 None(该筛选不生效,不为此 400)。"""
try:
return datetime.strptime(raw, "%Y-%m-%d").date()
except (TypeError, ValueError):
return None
def _get_visitor(visitor_id):
"""visitor_id 仅 (site,visitor_id) 唯一——跨站重名时取最近活跃者(M1 单组织,SDK id 撞名概率可忽略)。"""
return (Visitor.objects.filter(visitor_id=visitor_id)
.order_by("-last_seen_at", "-pk").first())
def _not_found(message):
return Response({"code": 404, "data": None, "message": message}, status=404)
def _merge_page_stay(events):
"""page_view/page_stay 服务端合并(时间线/单会话共用)。
按 occurred_at 正序迭代:page_view 追加条目(active_ms=0);page_stay 向前找同 session 内
最近一条同 path 的 page_view 条目,把 active_ms 累加进去(同页多段隐藏/恢复多次累加);
找不到匹配(含 page_stay 早于任何 page_view 出现)则独立成条目(event_name 保持 page_stay)。
作用域天然限定在本组事件序列(单会话/时间线单会话桶)——跨会话绝不合并。
只出 time/event_name/path/title/active_ms 白名单字段,不透出 properties 原文(隐私)。
"""
items = []
for e in events:
if e.event_name == "page_stay":
ms = int((e.properties or {}).get("active_ms") or 0)
for it in reversed(items): # 逆序 = "最近一条"
if it["event_name"] == "page_view" and it["path"] == e.path:
it["active_ms"] += ms
break
else:
items.append({"time": _iso(e.occurred_at), "event_name": e.event_name,
"path": e.path, "title": e.title, "active_ms": ms})
else:
# page_view 初始 active_ms=0;其余(sdk_loaded/自定义事件)无停留概念 → null
active = 0 if e.event_name == "page_view" else None
items.append({"time": _iso(e.occurred_at), "event_name": e.event_name,
"path": e.path, "title": e.title, "active_ms": active})
return items
class VisitorListView(EnvelopeMixin, APIView):
def get(self, request):
qs = Visitor.objects.all()
sid = request.query_params.get("site") # 可选站点过滤,缺省聚合全部(与 dashboard 同款)
if sid:
site = Site.objects.filter(site_id=sid).first()
if not site:
return _not_found("site_not_found")
qs = qs.filter(site=site)
rows, total, page = _page_visitors(qs, request)
return ok({"list": rows, "total": total, "page": page})
class VisitorDetailView(EnvelopeMixin, APIView):
def get(self, request, visitor_id):
visitor = _annotate(Visitor.objects.filter(visitor_id=visitor_id)
.select_related("site")) \
.order_by("-last_seen_at", "-pk").first()
if not visitor:
return _not_found("visitor_not_found")
last_session = (VisitSession.objects.filter(pk=visitor.latest_session_pk).first()
if visitor.latest_session_pk else None)
# 全量会话摘要(visitor,-started_at 索引);M1 访客会话量有限不分页
sessions = VisitSession.objects.filter(visitor=visitor).order_by("-started_at", "-pk")
cutoff = timezone.now() - ONLINE_WINDOW
ft = (SourceClassification.objects.filter(visitor=visitor, scope="first_touch")
.first())
entries = (SourceClassification.objects
.filter(visitor=visitor, scope="session_entry")
.select_related("session") # session_id 随行带出,免逐行查询
.order_by("-session__started_at", "-pk")[:ATTR_SESSION_ENTRIES])
return ok({**_row(visitor, last_session, cutoff, ft),
"screen": visitor.screen, "timezone_name": visitor.timezone_name,
"last_ip": visitor.last_ip, "first_utm": visitor.first_utm or {},
"first_landing_path": visitor.first_landing_path,
"first_referrer_domain": visitor.first_referrer_domain,
"attribution": {"first_touch": _classification(ft),
"session_entries": [_classification(e, with_session=True)
for e in entries]},
"sessions": [_session_summary(s) for s in sessions]})
class VisitorTimelineView(EnvelopeMixin, APIView):
def get(self, request, visitor_id):
visitor = _get_visitor(visitor_id)
if not visitor:
return _not_found("visitor_not_found")
try:
days = int(request.query_params.get("days", TIMELINE_DEFAULT_DAYS))
except (TypeError, ValueError):
days = TIMELINE_DEFAULT_DAYS
days = max(1, min(days, TIMELINE_MAX_DAYS)) # 1-90 夹紧,非法值回落默认
today = timezone.localdate()
start = timezone.make_aware(
datetime.combine(today - timedelta(days=days - 1), time.min)) # 上海自然日窗口
# 倒序取满上限再翻正:截断保最新(更早的事件连同其独属会话不出现——若某会话事件被整段
# 截掉,该会话不出组;部分截掉的 page_view 缺失时其 page_stay 按规则独立成条)。
events = list(Event.objects.filter(visitor=visitor, occurred_at__gte=start)
.select_related("session") # 会话信息随行带出,免逐事件查询
.order_by("-occurred_at", "-pk")[:TIMELINE_MAX_EVENTS])
truncated = len(events) >= TIMELINE_MAX_EVENTS # 切片取满即窗口内可能还有更多
events.reverse()
groups = {} # date -> {session.pk/None: {"session":..., "events":[...]}},插入序即正序
for e in events:
day = groups.setdefault(timezone.localtime(e.occurred_at).date(), {})
key = e.session.pk if e.session else None # session 为 NULL 的孤立事件并成一组
bucket = day.setdefault(key, {"session": e.session, "events": []})
bucket["events"].append(e)
return ok({"days": [{"date": d.isoformat(),
"sessions": [{"session_id": b["session"].session_id if b["session"] else None,
"started_at": _iso(b["session"].started_at)
if b["session"] else None,
"events": _merge_page_stay(b["events"])}
for b in groups[d].values()]}
for d in sorted(groups, reverse=True)], # 日期组倒序,日内会话/事件正序
"truncated": truncated}) # 前端区分"没动静"和"被截断"
class VisitorSessionView(EnvelopeMixin, APIView):
def get(self, request, visitor_id, session_id):
visitor = _get_visitor(visitor_id)
if not visitor:
return _not_found("visitor_not_found")
session = VisitSession.objects.filter(visitor=visitor, session_id=session_id).first()
if not session:
return _not_found("session_not_found")
events = Event.objects.filter(session=session).order_by("occurred_at", "pk") # (session,occurred_at) 索引
return ok({**_session_summary(session), "events": _merge_page_stay(events)})
class VisitorRawBatchesView(EnvelopeMixin, APIView):
"""访客原始上报批次(raw_batch):排查"上报了为何没进报表"。
body 是脱敏后的整包 JSON 文本(敏感值已 [FILTERED]、被拒批次已截断),
前端以 <pre> 文本渲染(禁 v-html)。按 -received_at 倒序分页,走 (visitor,-received_at) 索引。
"""
def get(self, request, visitor_id):
visitor = _get_visitor(visitor_id)
if not visitor:
return _not_found("visitor_not_found")
qs = RawBatch.objects.filter(visitor=visitor)
total = qs.count()
try:
page = int(request.query_params.get("page", 1))
except (TypeError, ValueError):
page = 1
page = max(1, page)
batches = qs.order_by("-received_at", "-pk")[
(page - 1) * RAW_PAGE_SIZE: page * RAW_PAGE_SIZE]
return ok({"list": [{"id": b.id, "batch_id": b.batch_id, "status": b.status,
"event_count": b.event_count, "rejected_count": b.rejected_count,
"received_at": _iso(b.received_at), "body": b.body}
for b in batches],
"total": total, "page": page})